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Top Articles
Increasing Your Site Traffic By Enhancing Your Coding
[2010-02-08] Just because you have a site does not mean you are getting traffic. Your site could be as useful as the dust covered running shoes in your closet, you have them but they are not getting out there. Improving your web traffic can be done by SEO, but it can also be done by your code.
Gaining A Large ROI On Your SEO
[2010-01-22] Let me give this analogy a try; It takes 100 pennies to make a dollar. If you are happy and content with having just 90 cents, then that's okay, but if you demand the full dollar, you can't ignore a few pennies just because they are not perfectly shiny, they must be included.
Adding A More Defined Search To Your Google Search Bar
[2009-12-18] I have a Google search box on my site, thanks to your article How to add Google Search to Your Site, but want to automatically add a few words to the search string that the user enters. Is that even possible? If so, how do I modify the JavaScript code to make it work?
Link Growth Patterns And How They Effect Indexation Levels
[2009-12-01] With every passing day, the number of websites and hence the number of web pages are growing at an explosive rate on the internet. This can cause a major headache to the search engines as they gear up to meet the challenge of crawling and subsequently indexing the new sites popping up everywhere in the cybersphere.
How Long Should You Wait To Translate Your Site For Other Countries?
[2009-11-16] I recently had the opportunity to meet with Mark Rodgers, the Managing Director of Cipherion Translations and we started to talk about the opportunities that the internet presents to us if we wish to expand our business internationally.
How To Correctly Use Your Analytics Data
[2009-10-23] Not knowing what to expect, in some cases can be really exciting, like river rafting or hiking or exploring a reef while snorkeling, however, when it comes to your website it can be more important to have a better perspective on what to look forward to and what to look out for especially when your livelihood is on the line.
Developing Streaming Video Content Within The Cloud
[2009-10-07] We are in the process of building out our own streaming video server at the school, and tinkered around with Darwin from Apple for a bit. While it ended up not being the product we are going to stick with because it needs a completely different link structure than http, and it is difficult to embed, actually you can't embed any videos on a web site we have gone past the software. In the mean time, installing Darwin is very simple on Amazon Web Services, so here is a quick how to do this.
Microsoft Aims To Help Web Developers With Their Spark Program
[2009-09-25] Microsoft announced a new "Spark" program targeted at small web development shops with fewer than 10 employees. WebsiteSpark provides the following Microsoft development and production software licenses:
Optimizing Your Site For Changes In SEO Weighting And Scoring
[2009-08-28] Search engine rankings are always in flux. In my last post I mentioned three things that can cause your search engine rankings to change. 1) Your site changes, 2) a competitor's site change, or 3) the search engine algorithm changes. I addressed the third one here and then in the next installment I'll discuss the second.
Optimizing Your Website For Maximum Page Rank
[2009-08-04] In my post a week ago I discussed how to build an effective website that promotes your products and services. In this post I want to zoom in even further to look at the elements required to creating an effective web page. Even if you hire web developers to build or manage your website, it's important for you as well to have a basic understanding of the various elements necessary to build a successful web-page.
Increasing SEO Benefits By Adding Page Segmentation To Your Site
[2009-07-14] Brother Bill expertly covered (yet another) patent on page segmentation the other day; this time from Yahoo. It is certainly an area that SEOs really might want to be paying more attention to these days. Considering that each of the big three have dabbled into it (to varying degrees) over the last ½ decade, there is every reason to believe that something might be here (all that ‘where there is smoke'… yada yada).
How To Effectively Use Robot.txt Files With Your Site
[2009-06-23] On many occasions customers come to us with the complaint that they can't be found. They either had rankings on all search engines and suddenly disappeared, or never were seen in the first place. Believing that they are the victims of a ban in the search engines, they come to us for search engine optimization advice. In many cases, the culprit is found in the robots.txt file, in the form of the classic:
Tips To Not Creating Duplicate Content In WordPress
[2009-06-04] The best way to ensure a web page ranks well in Google keyword searches is to make sure it is the only one on the web that includes the content on the page. In this way you avoid several web pages all having a somewhat equal possibility of being judged relevant for the particular keyword search. This increases the chance that this unique page will outrank other quite independent web pages that cover the same topic. That's the theory and it seems to work out well in practice.
Controlling Your User Generated Blog Content
[2009-05-15] When thinking about a blog, one big thing that a lot of companies are concerned with is control. They are worried about what may get posted on their blog, and are concerned with people saying negative things about them in their comments. Companies get scared that it's going to be mass chaos. The good news is content can be easily controlled by properly setting up user rolls and comment moderation.
Widget Development Checklist
[2009-04-28] This is post two of a three part series on how to use widgets for marketing. Widget development can be costly and time consuming. It is important to ask the right questions before developing widgets. Here is somewhat of a checklist that needs to be answered if you are considering developing a widget as part of your social media marketing campaign.
SEO Guide For Webmaster Tools
[2009-04-07] Google Webmaster Tools is a free service that provides a wealth of information directly from Google. Once you have verified a site with Google, they'll give you access to all sorts of information.
Understand The Use Of Natural Language Optimization
[2009-03-17] Not long ago we got word that a new search engine will launch in May that will rely heavily on Natural Language Processing (NLP). And we have even heard Eric Schmidt, CEO of Google, hint that the search giant would be implementing a greater emphasis on NLP:
Why Allinanchor Is Important
[2009-02-24] It is a known fact that the number of links to a particular website play a crucial role in deciding its position on the search engine ranking results. But, how important this is and what are the metrics used by search engine to measure it?
Checking Your Site For Clean Web Links
[2009-02-03] Link building continues to be an important part of marketing and optimizing web sites and web marketers can often get distracted by quantity goals rather than quality.
Developing A Secure Blogging Site
[2009-01-16] Keeping your blog secure is extremely important these days. So much so that new installs of WordPress ask the user to create four security keys. These keys help ensure that the cookies placed in your browser when logged in are not easily de-coded by would be hacker sites.
Best Practices for Website Redirection
[2008-12-19] This DIY tip was inspired by an issue we actually encountered during the week with one of our own redirects.
What Is Your Preference - .Net, PHP or Java?
[2008-11-26] I'm part of a LinkedIn network for IT Architects and one of them recently posed this question to the group:
Create A More Successful Optimization Campaign
[2008-11-04] Organizing your keywords into an effective marketing strategy is the most important of the four phases of keyword research outlined in this document. While most often SEOs and keyword researchers focus on the research phases, organizing your keyword properly can truly help you create a vastly more successful optimization and marketing campaign.
Site Search Checklist for Best Usability
[2008-10-17] What this is about: This list covers in-site search, what features should be included, what is expected by visitors and how the results should be laid out.
Step By Step WordPress SEO Guide
[2008-09-23] Steps for performing SEO a wordpress blog using 6 plug-ins. This guide assumes you know basic html, css and are familiar with using basic tools like FTP software. First download the latest version and install and activate these plug-ins:
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