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Top Articles
How To Effectively Use Robot.txt Files With Your Site
[2009-06-23] On many occasions customers come to us with the complaint that they can't be found. They either had rankings on all search engines and suddenly disappeared, or never were seen in the first place. Believing that they are the victims of a ban in the search engines, they come to us for search engine optimization advice. In many cases, the culprit is found in the robots.txt file, in the form of the classic:
Tips To Not Creating Duplicate Content In WordPress
[2009-06-04] The best way to ensure a web page ranks well in Google keyword searches is to make sure it is the only one on the web that includes the content on the page. In this way you avoid several web pages all having a somewhat equal possibility of being judged relevant for the particular keyword search. This increases the chance that this unique page will outrank other quite independent web pages that cover the same topic. That's the theory and it seems to work out well in practice.
Controlling Your User Generated Blog Content
[2009-05-15] When thinking about a blog, one big thing that a lot of companies are concerned with is control. They are worried about what may get posted on their blog, and are concerned with people saying negative things about them in their comments. Companies get scared that it's going to be mass chaos. The good news is content can be easily controlled by properly setting up user rolls and comment moderation.
Widget Development Checklist
[2009-04-28] This is post two of a three part series on how to use widgets for marketing. Widget development can be costly and time consuming. It is important to ask the right questions before developing widgets. Here is somewhat of a checklist that needs to be answered if you are considering developing a widget as part of your social media marketing campaign.
SEO Guide For Webmaster Tools
[2009-04-07] Google Webmaster Tools is a free service that provides a wealth of information directly from Google. Once you have verified a site with Google, they'll give you access to all sorts of information.
Understand The Use Of Natural Language Optimization
[2009-03-17] Not long ago we got word that a new search engine will launch in May that will rely heavily on Natural Language Processing (NLP). And we have even heard Eric Schmidt, CEO of Google, hint that the search giant would be implementing a greater emphasis on NLP:
Why Allinanchor Is Important
[2009-02-24] It is a known fact that the number of links to a particular website play a crucial role in deciding its position on the search engine ranking results. But, how important this is and what are the metrics used by search engine to measure it?
Checking Your Site For Clean Web Links
[2009-02-03] Link building continues to be an important part of marketing and optimizing web sites and web marketers can often get distracted by quantity goals rather than quality.
Developing A Secure Blogging Site
[2009-01-16] Keeping your blog secure is extremely important these days. So much so that new installs of WordPress ask the user to create four security keys. These keys help ensure that the cookies placed in your browser when logged in are not easily de-coded by would be hacker sites.
Best Practices for Website Redirection
[2008-12-19] This DIY tip was inspired by an issue we actually encountered during the week with one of our own redirects.
What Is Your Preference - .Net, PHP or Java?
[2008-11-26] I'm part of a LinkedIn network for IT Architects and one of them recently posed this question to the group:
Create A More Successful Optimization Campaign
[2008-11-04] Organizing your keywords into an effective marketing strategy is the most important of the four phases of keyword research outlined in this document. While most often SEOs and keyword researchers focus on the research phases, organizing your keyword properly can truly help you create a vastly more successful optimization and marketing campaign.
Site Search Checklist for Best Usability
[2008-10-17] What this is about: This list covers in-site search, what features should be included, what is expected by visitors and how the results should be laid out.
Step By Step WordPress SEO Guide
[2008-09-23] Steps for performing SEO a wordpress blog using 6 plug-ins. This guide assumes you know basic html, css and are familiar with using basic tools like FTP software. First download the latest version and install and activate these plug-ins:
The Google way of effective communication
[2008-09-02] Tech news that instantly spread beyond the blogosphere to the mainstream media is yesterday's announcement from Google about Google Chrome (link not working as I write this), a new browser that's expected to be launched in beta sometime today.
Inside Knowledge on Yahoo's Developers Center
[2008-08-12] I have expressed my concern with Yahoo's Search Marketing platform more than once but this time, I have to send some praise over to Yahoo's Developers' Center.
The Reasons I Love CrunchBase API
[2008-07-17] For those that are nauseated or otherwise troubled by gushing praise of tech blogs, please click away now. I will not be offended.
Use Your Open Source Skills to Help Reddit
[2008-06-20] Reddit has opened up its code base to the public at large in an effort to help take on other social networking systems.
New SearchMonkey Developer Platform
[2008-04-29] Earlier this year, Yahoo! initiated discussions about opening up Yahoo! Search to web site owners and developers in an effort to enhance the functionality, appearance and usefulness of its search results.
Spreading The Use Of OSS Products
[2008-04-09] I recently caught up with BitRock's CEO, Erica Brescia, & founder Daniel Lopez to hear more about BitRock & BitNami. BitRock's goal is to help drive the widespread use of OSS products by reducing barriers for both customers and OSS ISVs.
Adoption-Led Market Or Shareware?
[2008-03-11] Sun's Simon Phipps has a nice description of an "adoption-led market", which differs from the traditional "procurement-driven market" commonplace in the commercial software market.
Desktop Analytics Package
[2008-02-19] Do you love Google analytics? Do you love how granular it allows you to get with your data? Do you want more?
Parsing an IIS log file in ColdFusion
[2007-12-21] Today I wanted to take a look at the logs for CFBloggers. I normally just use Google Analytics, but with CFBloggers being so Ajax-heavy, I was curious what the IIS logs would be like compared to Google.
ColdFusion 8 and Ext
[2007-11-19] Johansen asks what I think is a common question now with ColdFusion 8 and it's Ajax features:
Spry Adds Support for CSV & TSV Datasets
[2007-10-24] When preparing for my last Spry presentation, I noticed two new files that weren't documented: SpryCSVDataSet.js and SpryTSVDataSet.js.
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