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Top Articles
Implementing The Wrong Redirect Can Be Devastating To Your Rank
[2010-07-22] Redirects can be used for a variety of reasons, but it's important to consider which type of redirect works best from an SEO point of view. Implementing the wrong type of redirect can have a negative impact on your rankings and prevent old pages from passing on their full link value.
The Important Role Of Link Building In Your SEO Campaign
[2010-07-09] Today I came across a great post called "I Listened to Google and I Failed" which discusses whether Google's advice on link building actually works. The post argues that Google's long standing link building advice, Produce great content and users will link to you, is not an effective way to improve your Google rankings and attract search engine visitors.
Completely Removing Your Site From Google
[2010-06-22] This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. This search engine optimization tip has to do with removing a page or a specific URL from the Google search engine.
Linking 301 Redirects Can Seriously Damage Your Ranking
[2010-06-11] Google's Matt Cutts visited the SEOMoz team recently and helped answer some questions related to redirects, links and URL structure.
Discovering Specific Page Traffic Through Google Analytics
[2010-05-25] I've been using Google Analytics for a while and a client just asked me about the traffic on a specific page. I logged into the Analytics site and dug around everywhere, but can't see anywhere I can actually just type in a URL and find the stats for that specific page. Is it possible, or is that just not how Google Analytics works?
Using WordPress Plug-ins To Improve Your Blog Posts
[2010-05-11] One of the best features of using a self-hosted WordPress blog are the plug-ins that are available. Because WordPress is an open source community, anyone can develop themes and tools for it.
Increase Your Social Networking By Adding Like Buttons To Your Site
[2010-04-30] Faceboook has recently introduced the "Universal Like Button" at the F8 Developer Conference. So what does this "Like" button do? Visitors to web sites can thumbs-up individual pages with one click and publish that to Facebook.
Auto-detecting An iPad Web Browser
[2010-04-06] I'm working on my Web site and now that the Apple iPad is out, I'd like to customize my greeting for people using that device. How can I auto-detect that they're on an iPad?
Using Standard Web Development To Decrease Mistakes
[2010-03-19] When I created my first websites, I have to admit that I was pretty naive about the graphic/visual side of things. SEO ROI is a good example. When I was creating the specs for the site, I wanted a few things in particular made custom:
Adding Site Caching To Your Wordpress Blog
[2010-02-26] The question for today's post comes from Meg Geddes aka NetMeg. She wants to know more about setting up caching on Wordpress.
Increasing Your Site Traffic By Enhancing Your Coding
[2010-02-08] Just because you have a site does not mean you are getting traffic. Your site could be as useful as the dust covered running shoes in your closet, you have them but they are not getting out there. Improving your web traffic can be done by SEO, but it can also be done by your code.
Gaining A Large ROI On Your SEO
[2010-01-22] Let me give this analogy a try; It takes 100 pennies to make a dollar. If you are happy and content with having just 90 cents, then that's okay, but if you demand the full dollar, you can't ignore a few pennies just because they are not perfectly shiny, they must be included.
Adding A More Defined Search To Your Google Search Bar
[2009-12-18] I have a Google search box on my site, thanks to your article How to add Google Search to Your Site, but want to automatically add a few words to the search string that the user enters. Is that even possible? If so, how do I modify the JavaScript code to make it work?
Link Growth Patterns And How They Effect Indexation Levels
[2009-12-01] With every passing day, the number of websites and hence the number of web pages are growing at an explosive rate on the internet. This can cause a major headache to the search engines as they gear up to meet the challenge of crawling and subsequently indexing the new sites popping up everywhere in the cybersphere.
How Long Should You Wait To Translate Your Site For Other Countries?
[2009-11-16] I recently had the opportunity to meet with Mark Rodgers, the Managing Director of Cipherion Translations and we started to talk about the opportunities that the internet presents to us if we wish to expand our business internationally.
How To Correctly Use Your Analytics Data
[2009-10-23] Not knowing what to expect, in some cases can be really exciting, like river rafting or hiking or exploring a reef while snorkeling, however, when it comes to your website it can be more important to have a better perspective on what to look forward to and what to look out for especially when your livelihood is on the line.
Developing Streaming Video Content Within The Cloud
[2009-10-07] We are in the process of building out our own streaming video server at the school, and tinkered around with Darwin from Apple for a bit. While it ended up not being the product we are going to stick with because it needs a completely different link structure than http, and it is difficult to embed, actually you can't embed any videos on a web site we have gone past the software. In the mean time, installing Darwin is very simple on Amazon Web Services, so here is a quick how to do this.
Microsoft Aims To Help Web Developers With Their Spark Program
[2009-09-25] Microsoft announced a new "Spark" program targeted at small web development shops with fewer than 10 employees. WebsiteSpark provides the following Microsoft development and production software licenses:
Optimizing Your Site For Changes In SEO Weighting And Scoring
[2009-08-28] Search engine rankings are always in flux. In my last post I mentioned three things that can cause your search engine rankings to change. 1) Your site changes, 2) a competitor's site change, or 3) the search engine algorithm changes. I addressed the third one here and then in the next installment I'll discuss the second.
Optimizing Your Website For Maximum Page Rank
[2009-08-04] In my post a week ago I discussed how to build an effective website that promotes your products and services. In this post I want to zoom in even further to look at the elements required to creating an effective web page. Even if you hire web developers to build or manage your website, it's important for you as well to have a basic understanding of the various elements necessary to build a successful web-page.
Increasing SEO Benefits By Adding Page Segmentation To Your Site
[2009-07-14] Brother Bill expertly covered (yet another) patent on page segmentation the other day; this time from Yahoo. It is certainly an area that SEOs really might want to be paying more attention to these days. Considering that each of the big three have dabbled into it (to varying degrees) over the last ½ decade, there is every reason to believe that something might be here (all that ‘where there is smoke'… yada yada).
How To Effectively Use Robot.txt Files With Your Site
[2009-06-23] On many occasions customers come to us with the complaint that they can't be found. They either had rankings on all search engines and suddenly disappeared, or never were seen in the first place. Believing that they are the victims of a ban in the search engines, they come to us for search engine optimization advice. In many cases, the culprit is found in the robots.txt file, in the form of the classic:
Tips To Not Creating Duplicate Content In WordPress
[2009-06-04] The best way to ensure a web page ranks well in Google keyword searches is to make sure it is the only one on the web that includes the content on the page. In this way you avoid several web pages all having a somewhat equal possibility of being judged relevant for the particular keyword search. This increases the chance that this unique page will outrank other quite independent web pages that cover the same topic. That's the theory and it seems to work out well in practice.
Controlling Your User Generated Blog Content
[2009-05-15] When thinking about a blog, one big thing that a lot of companies are concerned with is control. They are worried about what may get posted on their blog, and are concerned with people saying negative things about them in their comments. Companies get scared that it's going to be mass chaos. The good news is content can be easily controlled by properly setting up user rolls and comment moderation.
Widget Development Checklist
[2009-04-28] This is post two of a three part series on how to use widgets for marketing. Widget development can be costly and time consuming. It is important to ask the right questions before developing widgets. Here is somewhat of a checklist that needs to be answered if you are considering developing a widget as part of your social media marketing campaign.
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