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06.04.09 Tips To Not Creating Duplicate Content In WordPress  By
Barry Welford
The best way to ensure a web page ranks well in Google keyword searches is to make sure it is the only one on the web that includes the content on the page. In this way you avoid several web pages all having a somewhat equal possibility of being judged relevant for the particular keyword search. This increases the chance that this unique page will outrank other quite independent web pages that cover the same topic. That's the theory and it seems to work out well in practice. Wordpress is a great software for producing blogs but out-of-the-box the WordPress content management system produces a series of pages that all contain the same content. Just see the concerns expressed in this WebmasterWorld thread about WordPress And Google: Avoiding Duplicate Content Issues where several coding suggestions were offered to avoid the problems. More recently, David Bradley has suggested that something called the canonical link element can be the solution to Avoiding Duplicate Content Penalties. We should quickly add that this is not an inherent weakness of WordPress alone since many other CMSs will suffer from similar problems. It is a well known problem and you can find an excellent article on how to Avoid Duplicate Content on Wordpress Websites, which gives the appropriate steps to take. The most important step of all is to have the right robots.txt file. I wondered how well people were grappling with this duplicate content problem and decided to check out some of the Technorati's Blogger Central / top 100 blogs. In particular I thought a check of their robots.txt files would give an indication on whether they had tried to solve the problem. Here is what I found for the robots.txt files for the most popular 8 blogs. • The Huffington Post # All robots will spider the domain User-agent: * Disallow: # Disallow directory /backstage/ User-agent: * Disallow: /backstage/ • TechCrunch User-agent: * Disallow: /*/feed/ Disallow: /*/trackback/
• Engadget (empty) • Boing Boing User-agent: * Disallow: /cgi-bin • Mashable! User-agent: * Disallow: /feed Disallow: /*/feed/ Disallow: /*/trackback/ Disallow: /adcentric Disallow: /adinterax Disallow: /atlas Disallow: /doubleclick Disallow: /eyereturn Disallow: /eyewonder Disallow: /klipmart Disallow: /pointroll Disallow: /smartadserver Disallow: /unicast Disallow: /viewpoint Continue reading this article.
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