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08.04.09 Optimizing Your Website For Maximum Page Rank  By
Stoney deGeyter
In my post a week ago I discussed how to build an effective website that promotes your products and services. In this post I want to zoom in even further to look at the elements required to creating an effective web page. Even if you hire web developers to build or manage your website, it's important for you as well to have a basic understanding of the various elements necessary to build a successful web-page. Ignorance of these things may be bliss until you realize you have spent hundreds or even thousands of dollars on a beautiful website that is in no way search engine friendly. Having a basic understanding of the construct of your web pages allows you to ensure that the marketers will be able to work with what's been developed without asking for a redesign of the entire site. To successfully optimize your pages for search engine rankings many key elements that must be properly implemented. Title Tag Websites don't operate like a book or a brochure, where pages simply flow from one to the next. Every web page on your site is considered a unique document and it needs to be able to stand alone, as well as part of the collective whole. To help establish each page's "identity" (for lack of a better word,) each web page should be given its own unique purpose. The page's title tag is used to identify that purpose. 
Your title needs to accurately reflect the content of the page. Keep it short, approx 8-12 words, and include the primary relevant keywords. Since this appears as the clickable text in the search results you also want to make it compelling. You're competing for attention here so make it good. The title tag of each page should be unique. Don't use on-size-fits-all title tags, throwing them all dozens of site pages at a time. Take the time to craft one specifically for each page. Meta Description The Meta Description tag is a way to provide the search engines a summary of the page's content. Completely unseen to the human visitor, it can sometimes be displayed as the descriptive text below the clickable title in the search results.  Continue reading this article.
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