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06.11.10 Linking 301 Redirects Can Seriously Damage Your Ranking  By Manoj Jasra Google's Matt Cutts visited the SEOMoz team recently and helped answer some questions related to redirects, links and URL structure. Check out the entire interview below, here are some highlights: • There's no need to keep all of your link juice on your page and, in fact, there may be benefit to generously linking out. • 503s can help avoid getting a page that's under construction or experiencing problems crawled and indexed • It is a Bad Idea to Chain Redirects (e.g. 301-->301-->301)?  Comments About the Author: Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada’s largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends’ Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. |
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