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[2009-06-23] How To Effectively Use Robot.txt Files With Your Site
On many occasions customers come to us with the complaint that they can't be found. They either had rankings on all search engines and suddenly disappeared, or never were seen in the first place. Believing that they are the victims of a ban in the search engines, they come to us for search engine optimization advice. In many cases, the culprit is found in the robots.txt file, in the form of the classic:
[2009-06-04] Tips To Not Creating Duplicate Content In WordPress
The best way to ensure a web page ranks well in Google keyword searches is to make sure it is the only one on the web that includes the content on the page. In this way you avoid several web pages all having a somewhat equal possibility of being judged relevant for the particular keyword search. This increases the chance that this unique page will outrank other quite independent web pages that cover the same topic. That's the theory and it seems to work out well in practice.
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