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Google Analytics: Adding Search Engines
By Joost de Valk
Expert Author
Article Date: 2007-07-17
I've been diving a bit in to Google Analytics lately, and one of the things you'll notice when you run Google Analytics is that it doesn't recognize every conceivable search engine straight out of the box.
For instance, Ilse.nl, still quite popular here in the Netherlands, doesn't seem to be seen as "organic" in Google Analytics.
Now it is possible, as the help shows quite clearly, to add extra search engines, by adding some lines of code inside the script tag like this:
<script src="http://www.google-analytics.com/urchin.js" type="text/javascript">
</script>
<script type="text/javascript">
_uacct = "UA-xxxx-x";
_uOsr[20]="Google"; _uOkw[20]="q";
urchinTracker();
</script>
The last thing I want to do though is have to do that on each account, and to have to go back when I've decided I want to add another search engine…
While Googling around, I found that the guys over at GA Experts had made their own script, which you can embed like this:
<script src="http://www.google-analytics.com/urchin.js" type="text/javascript">
</script>
<script src="http://www.ga-experts.co.uk/custom_se.js" type="text/javascript">
</script>
<script type="text/javascript">
_uacct = "UA-xxxx-x";
urchinTracker();
</script>
This way, you can just include a file, and it will add all the search engines you're looking for!
The only thing left for me to do, was to make a version with all the Dutch search engines added into it, I've done that, find it here. You can use it exactly the same way as the script above.
The script adds the following searchengines / portals:
* chello.nl
* home.nl
* planet.nl
* ilse.nl
* startgoogle.startpagina.nl
* tiscali.nl
* track.nl
* vinden.nl
* vindex.nl
* zoeken.nl
* zoeknu.nl
If you want me to add more, drop a note in the comments!
Comments
About the Author:
Joost de Valk is an SEO from Nijmegen, the Netherlands, who works for Onetomarket, an online marketing company. He has experience as a sales manager for several IT companies, is involved in open source projects like WebKit and Mozilla, and is the creator of the biggest online resource on CSS3. Joost blogs about web design and SEO, and writes all sorts of scripts for webmasters.
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