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Desktop Analytics Package
By Dave Davis
Expert Author
Article Date: 2008-02-19
Do you love Google analytics? Do you love how granular it allows you to get with your data? Do you want more?
The guys over at Boulevart have quietly been working on a pretty fantastic desktop version of Google analytics using the Adobe Air framework and the analytics API set. While it is still in Beta, we have been testing for the past few weeks and I have to say, I think it is ready for release. The official site is over on the Analytics Reporting Suite domain, but the real action is on the dev blog here.
The beta version of the Analytics Reporting Suite brings Google analytics to your desktop in a visually striking way along with a slew of additional functionality that's just not possible with the standard web based version of Analytics. According to the official site: The Analytics Reporting Suite brings Google Analytics to the desktop.
It's an Adobe AIR desktop application that delivers the same advantageous as Google's web version but with a richer experience and extended functionality. While the developers are still trying to decide on an exact UI design (they are looking for public votes on this) what they have so far is pretty.
The ability to switch easily and compare different accounts.
Fantastic animated and FAST reports.
Some nifty cross segmentation features.
By far the best feature though is the integration with Google maps for use in the geographic location reports. The application is completely free at the moment and will be free for standard users when it comes out of beta. The application requires you to download Adobe Air but it is completely worth the small, 11MB download. More screenshots can be found here.
Watch the brief video on Youtube here to some of the other little features. Try it out for yourself and see how much fun analytics can be. If you don't think analytics is fun, well… you probably would not have read this far. Let me know your thoughts on this handy new tool.
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About the Author:
Dave Davis is the managing director and founder of RedFly Marketing, a full service search marketing agency based in Dublin, Ireland. Dave's thoughts on search engine marketing from a European perspective can be found on the Redfly Search Marketing Blog.
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